Shopify Sprint

1.0 Project Overview

Shopify is an e-commerce platform that allows individuals and businesses to create and manage online stores. After being an experienced Shopify user, and having a few issues with the organizational/analytical part of the platform, I’ve decided to research further. The online platform does not include the option for creating custom analytical reports to categorize various collections and analyze the profit margin for each one.

Problem

Solution

Finding the profit margin for specific collections, in order to analyze sales, inventory, customers, etc.

Add custom collection report within the Analytics Page.

2.0 Research

To pinpoint the primary user concerns, I initiated research by engaging with existing users and analyzing online reviews. A prevailing theme emerged, highlighting dissatisfaction with Shopify’s reports feature, where users are unable to access their profits from a single collection. Collections include, Brands, Seasons, Clothing, Accessories, etc.

2.1 User Interviews

Following conversations with seasoned users and an examination of Shopify Discussions and reviews, I've identified prevalent challenges as:

1. Analytics tool is very limited
2. Confusing navigation
3. Unable to create custom reports

"The analytics/reports page is not useful to grow our business because of the lack of customization"
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"I want to find a demographic for certain products and target ads to that demographic more effectively"
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2.2 Competitive Analysis

We researched alternative apps in the same field of e-commerce. In contrast to the results, Shopify did not provide essential information and customizable reports, prompting us to establish it as our goal for solution.

Company

About

Strengths

Weakness

Retail Pro is a versatile retail management software designed to handle POS transactions, inventory, customer relationships, and more. It offers a customizable platform tailored to the unique needs of retailers.

1. Customizable User Interface
2. Inventory Tracking
3. Inventory Management

1. Upgrading
2. Issues with Report Generation
3. Slow and Outdated Interface

An e-commerce platform offering tools to build and manage online stores, including storefront customization, product management, payment processing, and other functions.

1. Analytics Page
2. Easy to Navigate Interface
3. Easy Onboarding

1. Inventory Management
2. User Friendliness
3. Pricing

2.3 Persona

With our gathered information, we created a Persona to help understand the user's needs, experiences, behaviors, and goals.